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The Subject and its Potential

This course enables candidates to develop a critical awareness and understanding of the media and its role in building and moulding society and its attitudes through the exploration of the products of Media production processes (media texts), the institutions which produce them and the audiences which respond to them.

Media is a respected academic discipline, as evidenced by Cambridge University’s inclusion of it as part of their foundation year in English. The course leads to qualifications that are recognised by the industry, thus opening up opportunities for future employment in the media sector. In addition, they provide an excellent foundation for further study in Media related courses in higher education, as well as Bachelor of Arts degrees at Russell Group Universities.

Media Studies is highly compatible with many subjects because of the training it provides in independent and critical thinking and analysis. Specifically, there are opportunities for links with Arts and Humanities subjects. A distinctive feature of the course is the practical production element at both AS and Advanced GCE. This enables candidates to put theory into practice by creating their own media products, thus affording opportunities for engagement in creative, imaginative and aesthetic activity.

Aims of the Course

Media is an interesting and exciting area of study, which is relevant in all areas of society. This course is designed to foster students’ creative skills and develop their critical thinking. Open to anyone genuinely interested by the methods used in the construction of Media texts on both a theoretical and applied level though it is recommended that you have strong passes at both GCSE English Language and English Literature. Alongside the theoretical work, students are taught to use industry standard software through their production work and encouraged to produce practical work throughout the year to be entered into national film competitions. Through production work students develop their skills in a variety of areas namely organisation, self-discipline and teamwork which are clearly essential in the modern world to succeed in further education and all careers.